Why women are buying men’s underwear?

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In today’s fashion it has become strange that gender distinguishing have almost faded even regarding underwear. We cannot really come to the conclusion and state that there is no more existence of individual clothing of both sexes because that will definitely sound weird. Yes! It does prevail, but there has been lot of changes recently. Women are seen to incline more towards buying men underwear rather than female lingerie and this is very well established by the British retailer. Though the purpose remains conceal, whether it’s for them or for their partners/ spouses, but this choice of clothing is now a common deliberation of women. If we consider a quote of a famous writer, Eleanor Morgan, she said men’s underwear are quite comfortable and can be worn for all day and every places in bed, in room, in house, basically everywhere. With this upsurge of equality in underpants, famous Swedish brand Acne launched unisex underwear as they are no more only conserved for men.

Source: http://www.theguardian.com/fashion/2014/oct/29/is-this-the-end-of-gender-specific-underwear-or-just-a-load-of-pants

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